Celebrating Our Messy Bubs Community, Connection & Growth

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Apr 22
3 min read

At Messy Bubs, our quarterly webinars are more than just a check-in—they’re a chance to come together as a community, reflect on where we are, and align on where we’re going next.

This quarter’s webinar was particularly special. It brought together honest conversations about the current economic climate, the evolving needs of families, and how we, as a brand, continue to show up with purpose.

Understanding Families in Today’s Climate

There’s no denying that many families are feeling the impact of rising living costs and shifting priorities. We’re seeing changes in how parents spend, how often they attend activities, and what they truly value.

And what’s become clear is this:

Families are seeking connection more than ever.

Not just activities but meaningful experiences. Not just outings but spaces where they feel supported, seen, and understood.

Our Focus for the Year Ahead: Connection First

In response, Messy Bubs is leaning into what matters most.

Mini Messy Bubs: Supporting our smallest babies

Our Mini Messy Bubs program, designed for babies under 1 and their caregivers, is a key focus this year.

These sessions are:

Gentle and age appropriate
Focused on sensory exploration
Designed to nurture bonding and connection

But just as importantly, they create space for caregivers to connect, to slow down, share experiences, and feel part of a supportive community.

Because sometimes, the most important part of a session isn’t just the play it’s the people.

Award-Winning Messy Play Sessions

Our signature messy play sessions remain at the heart of what we do.

They provide:

Creative, hands-on experiences for little ones
Opportunities for quality time between parent and child
A chance to switch off from the outside world and simply be present

This year, you’ll continue to see these sessions delivered through:

Weekly classes
Pop-up events
Special themed experiences
All designed to bring families together in meaningful ways.

Elevating Our Marketing in a Digital World

We were also lucky to be joined by Dan from Social Media Consultancy, who provided valuable training on navigating Instagram in today’s ever-changing digital and AI-driven landscape.

Our franchisees walked away with:

Practical strategies to show up consistently
Tips to create engaging content through posts, reels, and stories
A deeper understanding of how to connect with their local communities online

In a world where social media is constantly evolving, it’s never been more important to stay adaptable and authentic.

Celebrating Excellence: Our Annual Awards

We wrapped up the evening by celebrating the incredible achievements across our network at the Messy Bubs Annual Awards.

These awards recognise not just performance but passion, consistency, and community impact.

✨ Social Media Queen – Thao (Melbourne Inner West) Awarded for her consistent presence, strong branding, and ability to show up authentically online.

✨ Best Activity Set Up – Phuong (Parramatta) Recognised for her creative, engaging, and thoughtfully designed play experiences that go above and beyond, not just for babies, but for mums and their wellbeing too.

✨ Best Business Performance – Steph (Darwin) Celebrated for outstanding overall sales, driven by weekly themed sessions, incursions, events, and a high volume of beautifully delivered parties.

✨ People’s Choice Award – Kat (Werribee)A true reflection of community love, with families coming together to vote and show their support.